Have AdSense Sliding/Scrolling Text Ads Changed Your eCPM?

April 9, 2008

Just under a week ago AdSense rolled out their new Sliding/Scrolling feature on Text Ads. The response from ProBlogger readers was mixed to say the least and included: “They’re interesting. I like that the arrows are pretty small, yet visible to those who are paying attention to the ads.” Stephanie “What a waste - do they really think that people looking at Adsense will take the time find a couple of tiny arrows to look at more ads?” - Blogthority “I’m not a big fan of bells and whistles, so it annoys me a little bit to see more moving parts on a website. On the other hand, if it offers more-relevant ads and gets more clicking for the bloggers, then I’m all for it!” - Jeff Read more

How To Connect Your MySQL Database With WordPress

April 9, 2008

I found this very good video on how to create a MySQL database for your WordPress blog. The video walks you through the setup of your database and how to add a user to it. Then it goes into the setting up of your config.php file and what you have to do to upload your WordPress software to the server. I know many new bloggers who first buy their own hosting are confused about this whole system. The guy in the video really did a great job of explaining how you can do this. Check it out. Read more

Are You On A Shared Host?

April 9, 2008

The whole time of being online with my Freelance Writing blog (which nears one year next month by the way), I have been on a shared hosting account. Little did I know that this could potentially get me into some deep trouble. hosting For starters, did you know that being on a shared host could get your Adsense account banned? Yes, it’s true. A friend of mine shared his hosting account with a spammer and got shut down by Google. No remorse. They simply don’t care. How would you feel if that happened to you? What if the main portion of your income relied on Adsense. This is a heavy pill to swallow and certainly not what I would want to happen to me either. Read more

BG #002: Marketing To Baby Boomers Using Social Media Part 2

April 9, 2008

BIZ GROWTH PODCAST #002 : APRIL 9, 2008 MARKETING TO BABY BOOMERS PART 2 - ENGAGING THROUGH SOCIAL MEDIA In this second edition of the Biz Growth Podcast we continue our conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights. We continue our conversation about marketing to baby boomers, but this time explore how baby boomers engage with social media and what that means if you want to connect with baby boomers through social media platforms. If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here. Read more

Free PM Tools

April 8, 2008

A list of helpful and free tools you can install on your mac to help manage projects, time, and to dos.

On Being a Healthy Blogger

April 8, 2008

Today in the NYT there’s a piece about bloggers blogging til they drop and the impact of blogging on health. I’ve been asked numerous times since the article came out for comment and I’ve had a few random thoughts. Let me post them as a stream of consciousness type post:
  • For starters I think people in all occupations can get stressed and suffer from ill health. I’ve had friends pass away from and survive heart attacks who work in numerous fields - including blogging. I’m a little skeptical that blogging is any more stressful than other professions - yes it can be a pressure cooker of a job - but I wonder if it’s more about the person, the way they deal with pressure, the choices that they make and the boundaries that they put around themselves etc than the occupation itself.
  • Having said that - I’ve had my own little health scare of late with diagnosis of high blood pressure which my doctor thinks could partly be a stress related thing and perhaps related to work. It’s too early to tell and tests go on but it’s becoming clear that I need to make a few more changes in my life in addition to my own increased attempts to eat healthy and exercise more (something I’ve done since late last year). Tomorrow I’m wearing a blood pressure monitor for 24 hours - I’ll be interested to see if it rises or falls when I’m blogging!
  • I can see how bloggers might suffer from the impact of a lack of exercise and poor diet. Blogging can be highly addictive and the temptation to blog through meal breaks, skip opportunities to exercise and to eat poorly is no doubt there for most of us. I know until late last year my exercise routines all went completely out the window and I began to put on weight.
  • Lack of sleep is another common thing that many of us as bloggers fall into the trap of. I know of quite a few others who suffer from insomnia as a result of blogging right up until bed time and then not being able to ’switch off’.
  • Another health related aspect of blogging is that I’ve come across a large number of bloggers lately who suffer from the effects of sitting on poor chairs all day every day. I know for the first few years of my own blogging ‘career’ that I had this problem from sitting on a kitchen chair and then a poor office chair all day. More recently with an investment in a ergonomic chair my back’s been a lot better.

Further Reading:

Let me leave you with three posts on ‘healthy blogging’ - all from Lea Woodward. Read more

5 Reasons You Should Not be Blogging

April 8, 2008

Blogging isn’t for everyone, so why force yourself when you’re just not cut out for it? In fact just for the record, I’ll say that you don’t need to be a blogger to own a blog. You can be a blog owner and get someone else to do all the writing and traffic building, while you focus on other aspects of the business. As an expansion to Monika’s post “5 common beliefs about blogging”, here are some tell-tale signs that blogging simply isn’t your “cup-o-tea”:
  1. You absolutely hate writing - There’s no cure for this, and if you really loathe the thought of typing you should not be blogging. True, you can choose other type of media for example create a video blog or focus more on doing podcasts, but you’ll still need to write summaries and perhaps the occasional text post.
  2. You rather go out and play - If you don’t like looking at the computer for more than an hour, you can’t really blog. Yes again, you can be outdoor more often if you’re doing a video blog but you still need to edit the video, upload it and blog about it. Generally speaking, a blogger has to spend at least 2-3 hours a day looking at the computer screen.
  3. You don’t like to explore / learn - There is a lot of information on the Internet, to the point where there’s usually too much new things happening that you need to read, understand and eventually blog about. If you don’t adapt to well to learning new information, you end up with nothing to say on your blog.
  4. You choose the wrong topic - Spinning the same post in different angles can only get you so far. Although you can learn how to come out with creative topic to write about, usually if you find yourself running dry too fast, it has something to do choosing the wrong topic in the first place, a topic that you’re not really passionate about.
  5. You’re pretending to be another blogger - If have to develop your own blogging identity and style as soon as possible. You cannot constantly try to mimic what other bloggers are doing and trying to beat them at providing the exact same information, especially if your niche market already has several large, established blog.
If you’re guilt of any of the above, then ask yourself “Should I remove myself from the process of continuously creating new content, and focus instead on marketing and getting more traffic?” Read more

You’ve Read ProBlogger the Blog - Now Buy the Book

April 8, 2008

ProBlogger-Book.jpgI’m excited to announce today one of the worst kept secrets in my life - over the last year (longer actually) I’ve been writing a book with Chris Garrett. Today we’re Pre-Launching it as we’re just weeks from the book becoming available for purchase. The book is published by Wiley and is titled: ProBlogger Book — Secrets for Blogging Your Way to a Six-Figure Income I’ll speak more over the coming weeks about the writing process - but today we just wanted to let you know about the upcoming launch, to point you to a site we’ve put together for the book and to invite you to sign up for a newsletter that will give you access to a sample chapter as well as a series of weekly blogging tips for a whole year.

Pre-Order and Save

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115 SocialNews Sites

April 8, 2008

115 Social News and Bookmark Sites Ranked and Rated

Unlocking The Secrets Of The Million Dollar Entrepreneur Mindset

April 8, 2008

Yesterday on our Biz Growth Live call we were joined by Sheri McConnell and the subject we covered was how to create a million dollar business.  Sheri has been researching the secrets of the million dollar mindset and coaching here clients based on the strategies she learnt from her million dollar friends. The other thing to note from Sheri’s experience is that she is managing to run four businesses from her home office along side enjoying a business family life with her husband and four young children. As you may be aware, the audio recordings for our calls are usually only made available to our clients and mastermind group members, however there were some things that Sheri covered on the call that I thought would be of benefit for the whole Biz Growth community to access, so I am posting a copy of the recording here. Sheri does cover the importance of our mindset through this interview - so you will find it a little different from our usual action focused calls at Biz Growth Live. She also shares alot of her personal experiences about what it takes to grow a billion dollar business. Read more