1. Planning your online brand development
July 3, 2008
“The hardest thing is to know what you want, the rest is easy….”
The secret to building a successful online personal brand begins with knowing yourself, and that means knowing what you are about and what you want to achieve. When you have developed these principals into a clear vision, you will find that your brand will evolve around this identity and, because it has a clear focus, others will find it easy to latch on to, associate with and be encouraged to interact with it.
Some people, like musicians, film-makers and designers have a ready-made source of inspiration from which to develop their online identity. They probably already have MySpace and Facebook accounts, an audience and an image which they want to expand beyond the limitations of these environments which are outside of their direct control.
Others, with a focus on social commentary, creative writing or opinion-based journalism are looking to get themselves recognised, respected within their chosen fields and turn their hobby/interests into income-generating ventures.
Whichever angle you are approaching personal online branding from, we recommend that you take some time to consider the following questions and put together a written statement [first page of your Ideas Journal!] which encapsulates what you are trying to achieve:
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