1. Planning your online brand development
July 3, 2008
“The hardest thing is to know what you want, the rest is easy….”
The secret to building a successful online personal brand begins with knowing yourself, and that means knowing what you are about and what you want to achieve. When you have developed these principals into a clear vision, you will find that your brand will evolve around this identity and, because it has a clear focus, others will find it easy to latch on to, associate with and be encouraged to interact with it.
Some people, like musicians, film-makers and designers have a ready-made source of inspiration from which to develop their online identity. They probably already have MySpace and Facebook accounts, an audience and an image which they want to expand beyond the limitations of these environments which are outside of their direct control.
Others, with a focus on social commentary, creative writing or opinion-based journalism are looking to get themselves recognised, respected within their chosen fields and turn their hobby/interests into income-generating ventures.
Whichever angle you are approaching personal online branding from, we recommend that you take some time to consider the following questions and put together a written statement [first page of your Ideas Journal!] which encapsulates what you are trying to achieve:
Sphere: Related ContentPersonal online brand-building roadmap
June 17, 2008
Getting started with building your own personal online brand can seem like a tough challenge: bewildering lists of new concepts, complicated technology, complex terms and new skills to be learned. For most of us out there, we stand little chance of working it all out on our own to build a successful online brand, a platform for getting our ideas out there and, who knows, maybe even one day earning and income from it all…
The good news is that Brand-Forge.com are here to provide you with the link between your technical capabilities and your goals. We offer a total online brand-building service from the ground up for those who need it, and a low-cost, high-spec hosting & WordPress web publishing service for advanced users who just need the tools - and any variation in between.
As part of our vision to demystify online brand-building, blogging, search engine positioning and web development in general, Brand-Forge.com are publishing a weekly series of articles called “the Personal online brand-building roadmap”. Mostly this is designed for beginners but we’re sure there will be something in it for everyone - in this game, you should never stop learning!
Sphere: Related ContentOnline brand-building for bands & musicians
June 13, 2008
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| Brand-Forge.com combines easy-to-use tools, based on the award-winning WordPress publishing suite, a complete hosting service and design services to help you take your online music promotion to the next level. Our service is based on trusted technology providing you with a cost-effective solution for online branding, reclaiming your online identity from sites like MySpace & YouTube and creating a personalised focus, integrated with your online profiles. |
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| Hosting services from £3 per month Design/creation packages from £250 one-off |
Update services from £6 per hour Support is always free |
| We pride ourselves on our professionalism and results but don’t take our word for it, listen to your customers: “My website & MySpace profile were designed and built by Brand-Forge.com and I cannot say enough positive things about them. I was especially impressed by their attention to detail and concern for what their clients are looking for. They maintained a constant line of communication, providing me with not only what I had initially asked them to do, but above and beyond what I was expecting from them. I wouldn’t think twice before recommending them to colleagues and friends.” |
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| Natasha Panas, singer, songwriter, soul artist. | www.natashapanasmusic.com www.myspace.com/natashapanas |
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