Bringing Your Brand To Life Through Your Visual Identity Online

March 1, 2008

Krishna De - Biz Grwoth news original banner_1.jpg

For some time I’ve been wanting to do a major overhaul of my visual identity online.

So this year I am planning to develop a number of my personal website and business blog sites and try to bring them back to the core of my personal brand.

I would always recommend that you start with looking at the corporate identity of your business and work from there, but since my personal brand is so intertwined with the corporate identity of my business and the fact that most people come to know me through “Biz Growth News”, I made a decision to start with a redesign of this site.

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Podcast: Talking About Twitter

February 28, 2008

Have you succumbed to the Twitter bug yet?

Well over at “The Podcast Sisters” the focus of the show this week was about how Anna and I are using Twitter the microblogging platform as an online networking tool and how our networks on Twitter can help us achieve our goals.

You can listen to this weeks episode about online video or download it here.

And you can follow me on Twitter here.

Twitter Podcast Resources

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How To Embed Documents In Your Blog With iPaper

February 27, 2008

If you are looking for ways to embed documents into your website or business blog, then you might be interested in the solution offered by Scribd - iPaper.

This tool allows you to take Word, Powerpoint and even PDF’s and upload them to your website - in fact there are a host of formats you can upload

I uploaded as an example the details of the forthcoming Association for Coaching in Ireland Masterclass which I had created in Word to see how easy the tool was to use. Check it out below.

Some of the great things about iPaper is that you can:

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Tips on Personal Branding from Tim Harris

February 20, 2008

Tim Ferris, author of the book “The 4-hour work week” has some great posts on his blog about personal branding. This posting titled “Tips for personal branding in the digital age:” rang bells that we thought should be brought to your attention;

“Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking. Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”

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CommandShift3

February 9, 2008

CommandShift3 is like Hot or Not. Except, instead of clicking on hot babes, you click on hot websites.” A very straightforward concept and one that has definitely caught on with a bunch of people. One of the neat things they've done that I like, is the video you see when you submit your site. They've conveniently compiled a list of all the videos for your perusal. Ben Brown and Taylor McKnight are probably my two favourites of the list. Beyond that, Elliot Jay Stocks got asked to put together a special video for their 404 page. I left a comment on that post about doing a video. Lo and behold, they saw the comment and asked if I'd do a video. (See, it never hurts to ask...even in an off-handed way.) If you'd like to see said video, try to find a page from the unknown. You may have to refresh as it'll randomly choose a video between myself and Elliot. (And yes, I bought a webcam just to do this video. Although, trying out Ustream.tv and Y! Live has been fun, too.) Read more

PepperjamNETWORK: Can it replace my adsense income?

January 30, 2008

Ever since Google made their adsense units less clickable, my adsense revenue has dropped by almost 60%. So I have been on the lookout for alternatives to replace the lost income.

Adsense

On 15 Jan, Pepperjam launched their affiliate network, PepperjamNetwork, which promises to revolutionize the way we do affiliate marketing. I signed up yesterday and was approved within 12 hours. Basically what they offer is a mashup between traditional affiliate marketing and adsense. In the words of Pepperjam’s CEO

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How to lose your job on your own time

January 2, 2008

A recent article written by Randall Stross for The New York Times (”How to lose your job on your own time“) with in the article it states;

“many companies are using the Internet to snoop on their employees. If you fail to maintain amorphous “professional” standards of conduct in your free time, you could lose your job”

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