Funny and Smart Uses of Google AdWords
May 24, 2008
Last year we had also seen John Chow sending text messages to specific bloggers using AdWords (read How To Use Site-Targeted Google AdWords for more info on that).
Do you remember any other clever use of this advertising tool?
Read more
WP TagAds Plugin
May 21, 2008
Nuffnang Offers Cost-Per-Clicks = Less Complains
May 17, 2008
A while back, we opened up a Cost Per Click (CPC) option for bloggers with less than 20 unique visits a day (i.e, Band 0). This option was available to them on their blog manager, and allowed these bloggers to generate income with Nuffnang. Read moreChitika Roll Out CPM Filler Ads for Unsupported Countries
Chitika have been rolling out their new CPM ads over the last few days. These impression based ads will appear mainly on sites with a lot of traffic from non supported countries (they only serve their own ads to traffic from USA, Australia, Belgium, Canada, Denmark, Germany, France, Italy, Netherlands, New Zealand, Spain, Sweden, UK). In a sense these CPM ads are ‘alternative ads’ - so if a reader comes from Japan for instance they see the new CPM ad instead of a default ad or a Public Service Announcement. The theory is that at least you’ll earn something from the ad. I can understand why Chitika are doing this and why it’d be attractive to many publishers. Most sites get at least some decent traffic from the countries that Chitika (and other ad networks) don’t support and to not monetize it is a pity. However…. What concerns me a little about these ads is that the announcement post says that it’s not just when someone from a non supported country visits your site but rather they say they serve them ‘when it makes sense’ to do so and give this example: Read moreApril 30, 2008
How Much Traffic Should a Blog Have Before Running Advertising
April 27, 2008
iamluc asks “How much traffic should you have to offer advertisements on your blog?” “When should you put advertising on your blog?” Funnily enough I’ve been asked this question four times in the last 24 hours so it’s probably a good time to answer it. Before I answer the question though - let me say that there are numerous approaches to this question and if you ask a variety of ‘pros’ you’ll get a similar variety of responses. Here’s how I do it: Read more
Six Apart Launch an Ad Network and New Services
April 21, 2008
Tomorrow Six Apart will launch a new ad network, the acquisition of a social media agency and new ’services’. I’ve published the full press release below but tomorrow Six Apart are going public with some major developments. The main components of the announcements today: A New Ad Network - for ‘influential bloggers’ Six Apart will now offer a way to monetize their blogs. They’ve long been selling ads for their own services like Vox so it makes sense to extend this and do it for other ‘VIP’ blogs also. They’re doing so through a partnership with Adify on a revenue share basis with bloggers. Read more
Chitika Add Interactive Premium Listing Ads Into the Mix
Here’s a piece of news that slipped through without me noticing while I was traveling last month - Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad. The announced it back in March here and here:April 16, 2008
“This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense - when it will earn you more revenue. Graphic ads will pay per impression (CPM) and will be shown only when they can earn you more revenue than a CPC-based ad. Our ad targeting system will intelligently find and display relevant graphic (CPM) ads for your pages when appropriate.”Read moreWeb Ads via BuySellAds.com
A quick announcement today, we’re switching our advertising over to a new system via the recently launched BuySellAds.com. Previously I’d been running a little ad network between four of our sites - FlashDen, FreelanceSwitch, FaveUp and PSDTUTS - but now thanks to this new service, it’s all fully automated. BuySellAds is still in Beta but is a very promising service and I know Todd who’s running the site and he’s a great guy. So if you’ve ever wanted to purchase an advert here, you can now do so via our Ad Sales page on BuySell. The price of an advert … $1500 p/monthApril 11, 2008
I figure since the site is mostly about the Plus membership now, I’d only a few, but really expensive ad spots and if they sell, then that’s great. And if not, then no real harm done. In any case we have lotsa traffic here, so even at that rate it’s only a $0.50 CPM rate which is pretty darn low! Also of course you can buy ads on FreelanceSwitch for $750, and on FaveUp for $300. Read more
Have AdSense Sliding/Scrolling Text Ads Changed Your eCPM?
Just under a week ago AdSense rolled out their new Sliding/Scrolling feature on Text Ads. The response from ProBlogger readers was mixed to say the least and included: “They’re interesting. I like that the arrows are pretty small, yet visible to those who are paying attention to the ads.” Stephanie “What a waste - do they really think that people looking at Adsense will take the time find a couple of tiny arrows to look at more ads?” - Blogthority “I’m not a big fan of bells and whistles, so it annoys me a little bit to see more moving parts on a website. On the other hand, if it offers more-relevant ads and gets more clicking for the bloggers, then I’m all for it!” - Jeff Read moreApril 9, 2008
AdSense officially Launch Sliding/Scrolling Text Ads
After what seems like a very long test period AdSense today have announced that they’ve added scrolling ads to all CPC text ads. They announce it on their blog here. We started seeing them back in December. These ads have been appearing increasingly on many publishers AdSense units of late and are little arrows at the base of ad units which allow viewers of the ad to hit forward and back to see more ads. Here’s how they look.April 3, 2008
As publishers you don’t get paid when readers click the arrows or scroll through ads but I guess the theory is that they’ll be more likely to click an ad if they see one that is more relevant to them. Read more
