AdSense officially Launch Sliding/Scrolling Text Ads
April 3, 2008
As publishers you don’t get paid when readers click the arrows or scroll through ads but I guess the theory is that they’ll be more likely to click an ad if they see one that is more relevant to them.
Read more
A Year Ago on DBT: March 28
March 28, 2008
- 7 Ways to Promote your Site with a Bit of Money: Some time ago I wrote an article titled “Are you marketing your blog?” where I argued that there is a myth around the Internet that bloggers and webmasters should not spend money on advertising. The myth comes in great extent from the success stories of people that managed to create popular websites without spending a dime on advertising or other paid promotion techniques.
- Always install Wordpress on the root directory: Unless your blog is a secondary part of an existing website you should always install Wordpress on the root directory. When I created my first blog I used an automatic Wordpress instalation that my web hosting company offered, but the standard installation was done on “www.domain.com/blog”.
- Speed Up Your Site: Use a slash on your links: When a server opens a link in the form of “http://www.domain.com/about” it will need to figure what kind of file or webpage is contained on that address, wasting time on the process. If instead of using that link you include a slash (”/”) at the end like “http://www.domain.com/about/” the web server will already know that the link points to a directory, reducing the time to load the page.
- Avoid tricks when placing ads: When placing ads on your site do not try to trick the reader. By trick I mean any technique that will deceive the reader into thinking that a link or image is not an advertising when it actually is.
- Post excerpts on the Homepage?: Lately some blogs are starting to display post excerpts instead of full posts on the Homepage (e.g. Pronet Advertising). There are both advantages and disadvantages with this method.
- Are you marketing your blog?: There is a myth around the blogosphere that bloggers should not spend money on advertising for their blogs. It is founded on the success stories where established bloggers affirm that they achieved thousands of dollars in monthly revenues without spending a dime on advertising or other marketing techniques.
- Customize the Feedburner Chicklet: This tip is easy to implement but it can be very useful if you are trying to customize the text on your Feedburner Feed Count Chicklet. Just look into the HTML code that Feedburner provided you for the Chicklet and locate the address of the image.
How Much Should I Charge for my Advertising Space?
March 26, 2008
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?As soon as a blogger decides to play with direct advertising, the question of “how much to charge” emerges. If you charge too much, you might end up with no advertisers at all. If you charge too little, on the other hand, you will be leaving money on the table. Unfortunately, as Brian wonders, there are no standard pricing structures across the Internet. You will need to take a look around, do some research, and experiment on your own site to find the rates that will maximize your revenues. Read more
How to Breathe Life Back into Your Blog
March 22, 2008
Blog Promotion - Reader Submitted Tips
March 21, 2008
- Spent too much time trying to get attention from “big name” bloggers (link exchanges, etc.). Should have partnered with small-medium size blogs in my niche, or related niche earlier on.
- Invested too much time commenting, making attempts to network, etc. Should have been writing more, and focusing on good content.
- I completely ignored the power of social networking sites for the first 60 days, and it cost me in slow readership growth the first couple months.
- Spent too much time fooling around with advertising links, banners and Adsense before I had the traffic to justify it. I put the cart before the horse.”
SEO Tip: Almost 7 Ways To Re-Optimize Your Posts
March 18, 2008
The following SEO Optimization post was submitted by Linda Bustos fromElastic Path.
Smart bloggers often use keyword research tools to brainstorm “long tail” opportunities and keyword niches. These keywords are then worked into blog post titles, image attributes, headings and body copy as part of an SEO strategy, knowing that this “low hanging fruit” can drive some very valuable traffic.
While this is a great strategy, it’s not without its downsides. Keyword research tools are often expensive, the data can be unreliable or too general to reflect your readership. If you use Google Analytics, you’re sitting on a very valuable keyword research tool that’s free, accurate and can tell you so much about your readers.
I’d like to share a “hack” with you - how you can use Google Analytics to identify your most valuable keyword referrals, and how you can re-optimize your posts to raise your rank and drive more traffic for these keywords. Read more
PepperjamNETWORK: Can it replace my adsense income?
January 30, 2008
Ever since Google made their adsense units less clickable, my adsense revenue has dropped by almost 60%. So I have been on the lookout for alternatives to replace the lost income.
On 15 Jan, Pepperjam launched their affiliate network, PepperjamNetwork, which promises to revolutionize the way we do affiliate marketing. I signed up yesterday and was approved within 12 hours. Basically what they offer is a mashup between traditional affiliate marketing and adsense. In the words of Pepperjam’s CEO
Read more
