Business bloggers have a huge marketing bomb at their disposal and many don’t even know it. Business blogs are serious marketing bombs if used correctly and I’ll tell you why.
How many businesses run a conventional website but once they launch it it is all but forgotten. You can easily see this for yourself when you do a Google search on just about any topic. Thousands of neglected websites are hanging on by a bare thread with nothing much to show for.
Guess what, these businesses hardly get any
traffic. No
traffic equals no sales. It’s a simple as that.
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Often the first impression of your business is made from its business name; it's a key factor contribution to your identity and image.
You might recall that Sheri McConnell
joined us a couple of weeks ago for our
Biz Growth Live call.
Last week she hosted a global event with her organisation
The National Association of Women Writers (NAWW).
If you are writing your business book or perhaps even a novel, I certainly recommend that you
head on over to the web page for the event, as by submitting your name and email address you will get FREE access to a 20 page workbook and audio’s of the seminars:
- Secrets to Getting Celebrity Endorsements: How To Get Fabulous Celebrity Endorsements for Your Business, Your Book and Your Products
- Standing Ovation: How to Own the Platform
- Hire Your Very Own Journal Keeper for Expanding Your Creative Voice
- Copyright And Your Creativity
- Creating Your Memoir
- Creativity on Call-Become a More Productive Writer.
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@eMarv asked - “how can one make 25K in 2 months by blogging? :) I know, I know… “
I think you know the answer to that question from your last few words. But when it comes to blogging it’s not a get rich quick thing. I don’t know too many (any) bloggers who made $25k in their first two months. Having said that - I did meet a blogger this week who started a blog and 2-3 weeks later sold it for $3k - so I guess there are some ways to build them quick and sell them off (but this is probably an exception rather than the rule).
My philosophy of building money through blogging is that the secret is in
trending up over the long haul.
If you’re after fast money head to the casino - but don’t hold your breath there either!
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Yesterday on our
Biz Growth Live call we were joined by
Sheri McConnell and the subject we covered was how to create a million dollar business. Sheri has been researching the secrets of the million dollar mindset and coaching here clients based on the strategies she learnt from her million dollar friends.
The other thing to note from Sheri’s experience is that she is managing to run four businesses from her home office along side enjoying a business family life with her husband and four young children.
As you may be aware, the audio recordings for our calls are usually only made available to our clients and mastermind group members, however there were some things that Sheri covered on the call that I thought would be of benefit for the whole
Biz Growth community to access, so I am posting a copy of the recording here.
Sheri does cover the importance of our mindset through this interview - so you will find it a little different from our usual action focused calls at
Biz Growth Live. She also shares alot of her personal experiences about what it takes to grow a billion dollar business.
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BIZ GROWTH PODCAST #001 : APRIL 2, 2008
MARKETING TO BABY BOOMERS PART 1
I’m delighted to announce that we have a new podcast series launching today in addition to the podcasts I host at
Talking Coaching and
The Podcast Sisters. This new series will be a podcast to accompany this
Biz Growth News blog and features authors and leading experts in the areas of branding, marketing and social media. I do hope that you will listen to the show as the content from the guest experts is terrific and we have a wealth of
Biz Growth Podcasts recorded and ready for publication in the weeks ahead.
For our first two episodes we are in conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog
Baby Boomer Insights.
HOW TO LISTEN TO THE BIZ GROWTH PODCAST
I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.
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One of the things I have come to realise when considering implementing social media marketing strategies to build your brand and attract more clients is that many organisations have still not mastered the basics of online marketing.
In fact at a recent workshop that I led, less than 50 percent of the business leaders of small professional services practices had taken the first step in building their brand online and attract more clients. The problem they faced was that they did not know where to start in creating a presence on the web.
What is more disturbing is that some of the people that are teaching entreprenuers in Ireland through workshops being held by the
Enterprise Boards in Ireland to build their business online have an ineffective presence themselves.
In fact I was speaking to one person last week who runs an ecommerce training programme for a number of the Enterprise Boards and their website actually consists of a PDF uploaded online. So they are definately not teaching ecommerce from a position of expert knowledge.
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