How to Build Community on Your Blog

April 25, 2008

Speed-Posting@SmallFishMedia asks - “What can you do to make your blog more of a community?” There are many things that you can do to build a sense of community on a blog. Here’s a short list of ideas that come to mind:
  • Take the lead and be the community that you want your readers to be - readers follow the lead of bloggers in how they’ll interact with each other
  • Ask Questions - the key to more comments and interaction on a blog
  • Give readers homework - try it, it works
  • Give readers a job to do on your blog - bizarre but it works
  • Link to reader’s blogs - it’s amazing what impact this can have
  • Answer Reader questions - this has real power
  • Invite Readers to Take the lead with guest posts, giving advice to each other etc
  • Make Readers Famous - celebrate your readers publicly
  • Do projects where readers can participate, submit things and be active. The more you have them DO the more loyal they’ll become.
It’s over to you now - any tips for SmallFishMedia on how to add more of a sense of community to your blog? Read more

Blog Design - Does it Matter?

April 25, 2008

Speed-Posting@mattpacker asks - how important is the design of your blog and how hard a decision do you think it would be to develop a new theme for it? There will probably be a little debate over this one in the comments on this post because every time I see someone write about design there are two opposing arguments. On the one side are some blogger who argue that design is secondary and not that important as that it’s content that is what draws people to a blog and keeps them there. This camp often argues that with a lot of people reading blogs these days through RSS that design is less important as people rarely see it. On the flip side we have the argument that design is very important because it creates a first impression in the mind of potential readers and that it’s around this first impression that many readers base their decision about whether they will subscribe. Read more

How to Build Your Blog’s Readership

April 25, 2008

Speed-Posting@jeremyjacks asks - How did you get to be a big blogger? And what should I do to get more site hits?” also - @JoshAnstey asks - “whats the best way to build blog exposure?” I’m not sure I’m famous outside of a very small segment of the internet - but the growth I’ve had on my blogs has come over a long period of time and I would say that one of the ’secrets’ to growing a blog readership is to stick at it and work hard for a sustained period of time. I’ve been blogging 5 and a half years now and have worked a lot of hours in that time. Outside of hard work (and a bit of luck) there are many techniques you can use to grow readership to a blog. I’ve summarised some of the many articles I’ve written on the topic here on my How to Find Readers for your Blog page. Also check out my 6 part series on How I’d Promote My Blog if I was Starting Out Again. I really believe that the topics covered in that of guest posting (on relevant blogs in your niche), networking, viral content, advertising and social media are a great place to start. Also - get on Twitter (I know you’re on it Jeremy and Josh but others should) because it’s a pretty hot spot at the moment when it comes on online activity and I think the potential to drive a lot of traffic from there is still only just being realized. It’s a space that is still in it’s early days of development so get in early (even though it’s been a year or two since it launched) and position yourself for the future. Read more

Social Media Study: Universal McCann Power To The People - Wave 3 Report

April 25, 2008

Are you looking for a current understanding of the scale of social media across the globe? Well look no further than the extensive study undertaken in March 2008 by Universal McCann - Power To The People - Wave3. The research covers input from 17,000 internet users across 29 countries and was undertaken to understand the rise in consumer generated content and how people are using social media. It is certainly the most extensive global report I have seen on the subject of social media adoption. Key notes from the Power To The People - Wave 3 report include the following statistics: Read more

Is it Worth Getting Local Domain Names for a Blog?

April 25, 2008

Speed-Posting@PopularWealth asks - “I’d like to see geo-domain blogging addressed since you ask Darren. I think geo domains, and “local” sites are getting hot again” I’m no expert on this topic but I do think that there is something to it well worth exploring from my own personal experience. My first domain was LivingRoom which is a .au (Australian) domain. I blogged heavily on this domain for a number of years and it got a lot of incoming links in the early days of running it and as a result began to rise in it’s search engine authority. What I found was that despite blogging in some very competitive niches (including Digital Cameras) on that domain it got quite a lot of traffic to it from Google. The traffic didn’t come from the global Google but Google.com.au (the Aussie localized version). For a while there the traffic was quite massive (although less so these days as I’ve let the blogs slip to focus more on my main blogs). Read more

How Do I Get More Relevant Readers for My Blog?

April 25, 2008

Speed-Posting @happygirl08 asks about how to - “get more relevant readers to your blog/ mailing list??” Good question - some bloggers tend to focus on getting more readers of any kind - they don’t really care about who they are, they just want their numbers to increase. So I think it’s good that you’re asking about ‘relevant’ readers because some readers will come to your blog and then leave, never to return, whereas others will come back again and again because they click with something on your blog (I presume this is what you mean by ‘relevant readers’. OK - now that I’ve said that - an answer: Here’s the question that I encourage you to ask - “where are the readers that I want already gathering in numbers?” Read more

Having an Opinion: The Secret Sauce for a Popular Blog

April 24, 2008

Let’s put this straight: having an opinion can be the secret sauce for a popular blog. I am not saying that this is an essential factor. There are several styles that work online. Some of them are more neutral, where the author drops his personal views only occasionally, and overall he keeps a balanced tone and asks the perspective of other people often. That is more or less what Darren uses on Problogger, and the one I aim to as well. Having a clear and strong opinion about things, and expressing it on your blog, however, can be equally (if not more) effective for generating traffic and buzz. Yet very few people use this style. I wonder why. Here are two examples that illustrate my point: Loren Feldman and Victor Franqui. Loren Feldman is the guy behind 1938media, a video blog that cover all sorts of Web 2.0 topics, often in a satirical manner. Loren does not have a problem if he needs to kick things (to avoid saying something else) around. If he does not like something or someone, he will spill it out as raw as he can. Through out his videos he generates a great deal of controversy, and he might also gain some haters along the way, but as a result he is becoming one of the most popular video bloggers around the web. Read more

Seesmic Brings Video Comments To Wordpress

April 24, 2008

Have you ever wondered what the commentators to your business blog sound or look like? Well you don’t have to wonder any more if you use Wordpress.org as Seesmic, the video conversation site founded by Loic Le Meur has recently released a plug in for your Wordpress.org blog so that your community and followers of your business blog can leave video comments. I’m about to update my blog and will certainly be checking out the plug in for video comments which you can access at the Seesmic Wiki. I’m wondering if that will mean I can no longer blog in my PJ’s if I’m going to leave video comments on other peoples blogs!

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5 Ideas to Come Up with Blog Content from Your Daily Life

April 24, 2008

capture-repurpose.jpgMany bloggers suffer from the daily grind of having to find new posts for their blog - but what if there was an easier way? What if your next post was right before you in the activities that you do each day? One great way to find new content for your blog is to capture things that you do in your daily routine that relate to your topic and then to present them as a blog post. This won’t relate to every blog topic but many of us are living lives that are a gold mine of content - we just need to learn to capture and repurpose it. Let me give you five examples of how to capture and repurpose daily activities for blog content: Read more

AdSense Roll out Ad Review Center to All Publishers

April 24, 2008

AdSense have today rolled out their new(ish) Ad Review Center for all AdSense publishers. I’m happy about this as I was in this last batch of publishers to see it. The idea behind the Ad Review Center is that when advertisers target your specific blog you now can see that they’re targeting it and can approve or ban and ad depending on whether you want it to appear on your site or not. This gives you more control over the ads that appear on your site. Note - this is only for ads targeted to your site (ie general AdSense ads that are contextually placed on your site are not included). Also keep in mind that when you remove an ad you could be decreasing the profitability of your site as it removes the ad from the ‘auction’ that happens between Advertisers to have their ad appear on your blog. Read more

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