Rosenfeld Media Rox!

May 22, 2008

A great review on the quality of Rosenfeld Media and their new book Mental Models from Indi Young, a co-founder of Adaptive Path.

Write Your Business Book Resources: NAWW Global Telesummit

April 27, 2008

You might recall that Sheri McConnell joined us a couple of weeks ago for our Biz Growth Live call. Last week she hosted a global event with her organisation The National Association of Women Writers (NAWW). If you are writing your business book or perhaps even a novel, I certainly recommend that you head on over to the web page for the event, as by submitting your name and email address you will get FREE access to a 20 page workbook and audio’s of the seminars:
  • Secrets to Getting Celebrity Endorsements: How To Get Fabulous Celebrity Endorsements for Your Business, Your Book and Your Products
  • Standing Ovation: How to Own the Platform
  • Hire Your Very Own Journal Keeper for Expanding Your Creative Voice
  • Copyright And Your Creativity
  • Creating Your Memoir
  • Creativity on Call-Become a More Productive Writer.
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5 Blogger Books I Would Buy Today

April 19, 2008

Recently it seems as if there have been a number of bloggers getting deals to publish books. Last week Darren Rowse and Chris Garrett announced the release of their upcoming book. A few weeks ago Andy Beal from Marketing Pilgrim also published Radically Transparent following the success of his blog. blooger books Personally, I like the idea of bloggers that I recognize publishing books. I just ordered Darren and Chris’s book and I’m confident that it will be worth the price, because I’m already familiar with them and I respect and trust their insight and opinions. As I was purchasing the book, it made me think about some other bloggers that I would like to write a book on a particular topic. Plenty of bloggers are selling informational products or giving away free ebooks, but there are a few specifics that I would like to see, and here they are: Read more

AdSense Secrets 4.0 Launches

April 19, 2008

AdSense SecretsIt has been a big week for bloggers launching products and making special offers. AdSense guru Joel Comm has this week also announced a new product (or rather an update of an old one) called AdSense Secrets 4.0. Joe’s written many resources for those wanting to improve their AdSense earnings and his book on the topic has been a best seller on Amazon. This week he’s launched his 4th version of the product. Read more

The Age Of Conversation 2008

April 5, 2008

Did you miss the conversation in the blogosphere last year about The Age of Conversation - the collaborative book project that brought together some of the leading names in blogging and social media? One of the fantastic things about the book project is that all the monies raised from the sale of  ‘The Age Of Conversation‘ go to Variety, the Children’s charity. Well this year, ‘The Age Of Conversation: Why Don’t People Get It’ has almost 300 authors contributing who will be covering the following subjects:
  • Manifestos - Declarations, up front, on the Age of  Conversation and why don’t people ‘get it’
  • Keeping Secrets in the Age of Conversation - With  everyone talking so much, why do we need secrets and what is the role of privacy?
  • Moving from Conversation to Action - The practical steps that businesses and brands can take  to move from conversation to something more valuable to their business
  • The Accidental Marketer - What is the attraction of marketing and are there company’s or brands that happen into marketing success?
  • A New Brand of Creative - With the changes in the way  that people communicate and collaborate online, marketing and advertising  companies are needing to reach out and work with a new type of creative team.  What do these “creatives” look like and what are the challenges that they face?
  • My Marketing Tragedy - covering projects that have failed and what was learnt from the failure?
  • Business Model Evolution - Just as the markets and  people are changing, so too are the business models around both clients and  agencies - this chapter will explore the implications of the new business model
  • Life in the Conversation Lane - Bringing it all back to  the individual and  how is life in a digitally connected, social world impacting us all?
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Personality Not Included: Remember To Vote To Win A Copy Of The Book

April 1, 2008

A couple of days ago you might recall I invited you to read the interviews for the book launch of ‘Personality Not Included’ by Rohit Bhargarva. Well Rohit has created a short list of the top 12 interviews and you can vote on your favourites - and by doing so are in with a chance of winning a copy of the book yourself. Do go over to read his article as Rohit also shares his learnings about doing a social media book launch. You see Rohit is going to present the 5 interviews with the most votes with a copy of the book - and as I wrote about earlier, if you vote for my interview with him, I’ll gift you my copy AND there will be a donation to charity too. Read more

Building Findable Websites

April 1, 2008

Building Findable WebsitesOften times, the term SEO is mentioned in derogatory terms. With many of the poor techniques people use to garner site traffic, it's not hard to see why. However, Aaron Walter has recently finished a book entitled Building Findable Websites which casts a wide net on the concept of building a quality web site that goes well beyond just the mere topic of SEO. The concept of "findable websites" may be familiar if you recently read Aaron's article in A List Apart, entitled Findability, Orphan of the Web Design Industry. In the article, Mr. Walter talks of three very important things that a site needs to accomplish, helping people:
  • find the web sites they seek,
  • find the content on the site, and
  • rediscover valuable content they've found.
The book covers plenty of topics including SEO, microformats, and integrating third-party APIs like Google Search. The supporting site also has plenty of supporting content including five additional chapters. Read more

Should I Change My Website Into a Blog?

March 30, 2008

“Hi Darren, I’ve got a website at www._____.com which I’ve had for a few years and not really done much with. I’ve heard that blogs are a good way of building traffic and making money, should I change it to a blog?” I get this type of question on a weekly basis so I thought that I’d tackle it as a post. There are a number of factors to consider when deciding whether to change an established website into a blog.

6 Reasons to Consider a Blog

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