Is it Worth Getting Local Domain Names for a Blog?

April 25, 2008

Speed-Posting@PopularWealth asks - “I’d like to see geo-domain blogging addressed since you ask Darren. I think geo domains, and “local” sites are getting hot again” I’m no expert on this topic but I do think that there is something to it well worth exploring from my own personal experience. My first domain was LivingRoom which is a .au (Australian) domain. I blogged heavily on this domain for a number of years and it got a lot of incoming links in the early days of running it and as a result began to rise in it’s search engine authority. What I found was that despite blogging in some very competitive niches (including Digital Cameras) on that domain it got quite a lot of traffic to it from Google. The traffic didn’t come from the global Google but Google.com.au (the Aussie localized version). For a while there the traffic was quite massive (although less so these days as I’ve let the blogs slip to focus more on my main blogs). Read more

How Do I Get More Relevant Readers for My Blog?

April 25, 2008

Speed-Posting @happygirl08 asks about how to - “get more relevant readers to your blog/ mailing list??” Good question - some bloggers tend to focus on getting more readers of any kind - they don’t really care about who they are, they just want their numbers to increase. So I think it’s good that you’re asking about ‘relevant’ readers because some readers will come to your blog and then leave, never to return, whereas others will come back again and again because they click with something on your blog (I presume this is what you mean by ‘relevant readers’. OK - now that I’ve said that - an answer: Here’s the question that I encourage you to ask - “where are the readers that I want already gathering in numbers?” Read more

What Are YOU About? [Choosing a Topic for Your Blog]

April 20, 2008

I was reading through an old notebook last week and came across a quote that leapt out from the page at me. It was partly because it was written in CAPITALS and had arrows pointing at it - but partly because of what it said. “Probably the best place to start thinking about what your blog should be about is to consider what YOU are about.” I’m not sure where I picked this one up. I actually think that it was a friend who doesn’t even blog who said it to me. Read more

Do You Write From Your Heart ?

April 19, 2008

In this post Abhijeet Mukherjee from Jeet Blog (where he writes about tech tweaks, blogging tips and productivity hacks) asks ‘do you write from the heart?’ As professional bloggers, freelancers or writers, sometimes we tend to be skeptical about our own content. We tend to think more about external aspects like marketing etc (which we can always do after we complete the article) even before we start writing and consequently the quality of the article dips down. However most of us fail to understand that the questions which come to our mind, which bother us when we start writing, are completely unnecessary and doing no good to us. Do the following questions bother you?

1: Will readers like my post ?

Read more

The Choice of Associating Your Name with Your Blog

April 15, 2008

Do you associate your name with your blog?

One of the choices that face bloggers when starting out is one around their own name and whether they will use it on their blog (and to what extent). There’s a range of options open to bloggers:
  • Blog under your personal name and promote it prominently on your blog (this is what I’ve done here on ProBlogger)
  • Blog under your personal name but don’t really promote yourself (this is what I’ve done on DPS - my name is on the about page but not much more)
  • Blog under an alias and promote that name (Skellie does this on Skelliewag)
  • Blog without any name on your blog at all - letting the content speak for itself
I’m sure there are other options - but these would be the most common. Read more

Why Do You Write?

April 11, 2008

Why Do You Write? In this post Muhammad Saleem asks why do you write? Muhammad is a social media consultant and a top-ranked community member on many social sites. image by mezone

Why Do You Write?

Sounds like an odd question at first, doesn’t it? The reason why you write actually has a big impact on how you write and what you write about, and understand that identifying this reason can actually help you write better and work faster towards achieving that goal. For example, when I first started writing online, I was writing a personal diary of sorts. Since I was writing it more as an outlet for self-expression and not as something for public consumption, the blog didn’t look very pretty, it was unstructured, and I didn’t care much about editing the content or writing regularly. However, when I started writing my first social media blog, I approached the matter very differently. What changed? Read more

Personal brand pack

April 9, 2008

personal brand packYou probably already have a few accounts dotted around the Internet on social networking sites like MySpace, YouTube, Facebook etc and have reached the point where you’re thinking about building your own website, your own dotcom, somewhere to present yourself, your business, your thoughts… your BRAND.

Brand-Forge.com’s Personal Brand package is designed for people with some knowledge of how websites work (HTML, PHP, FTP, Flash etc) but are not interested in the technical jiggery-pokery behind managing your own webserver and other time-consuming and unrewarding activities. For those who have no interest in getting down and dirty with a bit of simple code customization and plugin configuration, don’t worry, Brand-Forge.com offers a fully managed service from as little as $10 (£5) per hour.

Now, for the first time you can order, at the click of a button, a complete suite of tools to help you realize your dream and begin the process of building your own online brand.

The personal brand package includes: Read more

Sphere: Related Content

Personal Branding Online 101: Buy Your Own Name As A Domain Name

April 7, 2008

Today I met with a new client who consulted with me about how to build their new ecommerce business online. Interestingly due to the fact that he has a website representing his personal brand online, he is number one in the search engines here in Ireland for key words relating to his expertise. You see although he is currently in employment i.e. he is on the payroll of an organisation, he realised the value in promoting his experience and his portfolio of skills online - he is using his own name as the domain name for his current website. One of the tips I always cover in my personal branding workshops and consultations is to ensure that you purchase your own domain name - even if you have no plan to use it at this time to host your own business blog, website or career portfolio. Read more

Should I Change My Website Into a Blog?

March 30, 2008

“Hi Darren, I’ve got a website at www._____.com which I’ve had for a few years and not really done much with. I’ve heard that blogs are a good way of building traffic and making money, should I change it to a blog?” I get this type of question on a weekly basis so I thought that I’d tackle it as a post. There are a number of factors to consider when deciding whether to change an established website into a blog.

6 Reasons to Consider a Blog

Read more

10 Blogging Jobs to Apply for Today

March 26, 2008

The ProBlogger Job boards have been listing some great jobs for bloggers of late. Here’s 10 of the latest from the last 7 days: What excites me is that there’s such a variety of jobs being advertised not only in terms of topics/themes but also in terms of advertisers (with a few mainstream advertisers in the last month) and roles (I’m especially noticing more advertising for editors, managers and community managers). Read more

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