Last Thursday I published an article titled
Having an Opinion: The Secret Sauce for a Popular Blog. Today I want to talk about the other side of that coin.
As we discussed in that previous article, expressing one’s opinion clearly and strongly can be the secret to generating a lot of buzz and traffic. As you also know, on the Internet pretty much anyone can setup a website and publish his own content in a matter of minutes.
Put together those two ingredients and the result could be someone doing a lot of damage to your online reputation. In order words, the easier for people to express their opinions and to share those with a large number of people, the higher the important of managing your reputation online, and this point is valid for pretty much anyone using the web, from business entities to bloggers and individuals.
Not convinced this is important? Suppose you have just published an ebook or released a web service. After a couple of days one client gets really upset about the quality offered, and decides to write a chaotic review about it. Should some people link to his review, there is a great chance that his post will show up in the first page of Google for the name of your ebook or service, and now the damage is done. Potential clients that end up reading that bad review will stay clear from purchasing your product.
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Blogs are a great way to make money online. However, sometimes the money is made not from direct methods like
Google Adsense or
affiliate marketing.
Sometimes, all you need a blog for is to grow your personal brand as a guru or an expert and the money comes in many, many other ways.
I’m releasing the theme I use for my
work-at-home blog as
The Guru Theme so you can use it on your blog too. I basically created space for a bigger blog header, which is necessary if you want to band yourself well.
This simple theme is perfect if:
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You probably already have a few accounts dotted around the Internet on social networking sites like MySpace, YouTube, Facebook etc and have reached the point where you’re thinking about building your own website, your own dotcom, somewhere to present yourself, your business, your thoughts… your BRAND.
Brand-Forge.com’s Personal Brand package is designed for people with some knowledge of how websites work (HTML, PHP, FTP, Flash etc) but are not interested in the technical jiggery-pokery behind managing your own webserver and other time-consuming and unrewarding activities. For those who have no interest in getting down and dirty with a bit of simple code customization and plugin configuration, don’t worry, Brand-Forge.com offers a fully managed service from as little as $10 (£5) per hour.
Now, for the first time you can order, at the click of a button, a complete suite of tools to help you realize your dream and begin the process of building your own online brand.
The personal brand package includes: Read more
Sphere: Related Content
Today I met with
a new client who consulted with me about how to build their new ecommerce business online.
Interestingly due to the fact that he has a website representing his personal brand online, he is number one in the search engines here in Ireland for key words relating to his expertise.
You see although he is currently in employment i.e. he is on the payroll of an organisation, he realised the value in promoting his experience and his portfolio of skills online - he is using his own name as the domain name for his current website.
One of the tips I always cover in my personal branding workshops and consultations is to ensure that you purchase your own domain name - even if you have no plan to use it at this time to host your own business blog, website or career portfolio.
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Did you realise that today is
International Women’s Day?
I’ll be celebrating by hosting a panel on the subject of
“Women in Technology” and a session about using social media to create, publish and market your book at Creative Camp, taking place in Kilkenny.
I’ve also been invited by
Frank Fullard, CEO of the Mayo County Enterprise Board to facilitate a workshop for female business leaders in celebration of International Women’s Day 2008.
The event will take place at
Knockranny House Hotel, Westport on Tuesday 11 March 2008 starting at 7pm with refreshments and networking at the end of the workshop at 10pm.
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For some time I’ve been wanting to do a major overhaul of my visual identity online.
So this year I am planning to develop a number of my personal website and business blog sites and try to bring them back to the core of my personal brand.
I would always recommend that you start with looking at the corporate identity of your business and work from there, but since my personal brand is so intertwined with the corporate identity of my business and the fact that most people come to know me through “Biz Growth News”, I made a decision to start with a redesign of this site.
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Tim Ferris, author of the book “The 4-hour work week” has some great posts on his blog about personal branding. This posting titled “Tips for personal branding in the digital age:” rang bells that we thought should be brought to your attention;
“Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking. Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”
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