1. Planning your online brand development

July 3, 2008

“The hardest thing is to know what you want, the rest is easy….”

The secret to building a successful online personal brand begins with knowing yourself, and that means knowing what you are about and what you want to achieve. When you have developed these principals into a clear vision, you will find that your brand will evolve around this identity and, because it has a clear focus, others will find it easy to latch on to, associate with and be encouraged to interact with it.

Some people, like musicians, film-makers and designers have a ready-made source of inspiration from which to develop their online identity. They probably already have MySpace and Facebook accounts, an audience and an image which they want to expand beyond the limitations of these environments which are outside of their direct control.

Others, with a focus on social commentary, creative writing or opinion-based journalism are looking to get themselves recognised, respected within their chosen fields and turn their hobby/interests into income-generating ventures.

Whichever angle you are approaching personal online branding from, we recommend that you take some time to consider the following questions and put together a written statement [first page of your Ideas Journal!] which encapsulates what you are trying to achieve:

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flash media gallery

June 19, 2008

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It looks like you don’t have flash player 6 installed. Click here to go to Adobe download page.


Whether you want to showcase your own media, create lightboxes for your internet favourites or use video advertising for revenue generation, Brand-Forge.com will find the right solution to meet your needs. Contact us today for pricing options:

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Personal online brand-building roadmap

June 17, 2008

Getting started with building your own personal online brand can seem like a tough challenge: bewildering lists of new concepts, complicated technology, complex terms and new skills to be learned. For most of us out there, we stand little chance of working it all out on our own to build a successful online brand, a platform for getting our ideas out there and, who knows, maybe even one day earning and income from it all…

The good news is that Brand-Forge.com are here to provide you with the link between your technical capabilities and your goals. We offer a total online brand-building service from the ground up for those who need it, and a low-cost, high-spec hosting & WordPress web publishing service for advanced users who just need the tools - and any variation in between.

As part of our vision to demystify online brand-building, blogging, search engine positioning and web development in general, Brand-Forge.com are publishing a weekly series of articles called “the Personal online brand-building roadmap”. Mostly this is designed for beginners but we’re sure there will be something in it for everyone - in this game, you should never stop learning!

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Online brand-building for bands & musicians

June 13, 2008

Brand-Forge.com combines easy-to-use tools, based on the award-winning WordPress publishing suite, a complete hosting service and design services to help you take your online music promotion to the next level.



Our service is based on trusted technology providing you with a cost-effective solution for online branding, reclaiming your online identity from sites like MySpace & YouTube and creating a personalised focus, integrated with your online profiles.
Hosting services from £3 per month
Design/creation packages from £250 one-off
Update services from £6 per hour
Support is always free
We pride ourselves on our professionalism and results but don’t take our word for it, listen to your customers:



“My website & MySpace profile were designed and built by Brand-Forge.com and I cannot say enough positive things about them. I was especially impressed by their attention to detail and concern for what their clients are looking for. They maintained a constant line of communication, providing me with not only what I had initially asked them to do, but above and beyond what I was expecting from them. I wouldn’t think twice before recommending them to colleagues and friends.”
Natasha Panas, singer, songwriter, soul artist. www.natashapanasmusic.com

www.myspace.com/natashapanas


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Know your DNA to improve your personal brand online

May 1, 2008

Having worked in recruitment for over 11 years, the DNA of potential new hires have been critical to being successful in growing my own teams and helping clients build theirs. What do I mean by DNA? Well it is their physical and mental make up, what defines them as individuals, how do they perform, what makes them valuable, what makes them special, what makes them tick e.t.c. If the people you work with, hire or seek to work with are not uniquely special, then why have you set the bar so low? I use an acronym to define what I feel is essential to know about an individual that makes them different. D - elivery N - iche A - ttitude Think about this from your own perspective. Read more

Leverage Social And Media Secure Your Next Career Move

April 30, 2008

As you know I write a lot about the power of social media to help you build your reputation online. One of the case studies I share in my speaking about social media, personal branding and career success is of my good friend and mastermind buddy  Jessica Bowman who is an SEO expert. After relocating across the US, taking up a role at Yahoo, Jessica lost her role in the recent massive shakedown to everyone’s surprise in just 90 days after taking up her appointment. Jessica has a blog that is well regarded in her field of expertise and as she has been providing excellent advice and tips there, she is well known by key influencers in the world of SEO. This has led to her story and how she has successfully managed career transition since leaving Yahoo to be picked up by a major US glossy where she will be featured in their July edition (sorry can’t tell you who until she makes it public) and she is attracting great opportunities from consulting to speaking, all through her network both online an offline. Read more

Personal brand pack

April 9, 2008

personal brand packYou probably already have a few accounts dotted around the Internet on social networking sites like MySpace, YouTube, Facebook etc and have reached the point where you’re thinking about building your own website, your own dotcom, somewhere to present yourself, your business, your thoughts… your BRAND.

Brand-Forge.com’s Personal Brand package is designed for people with some knowledge of how websites work (HTML, PHP, FTP, Flash etc) but are not interested in the technical jiggery-pokery behind managing your own webserver and other time-consuming and unrewarding activities. For those who have no interest in getting down and dirty with a bit of simple code customization and plugin configuration, don’t worry, Brand-Forge.com offers a fully managed service from as little as $10 (£5) per hour.

Now, for the first time you can order, at the click of a button, a complete suite of tools to help you realize your dream and begin the process of building your own online brand.

The personal brand package includes: Read more

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