Online brand-building for bands & musicians

June 13, 2008

Brand-Forge.com combines easy-to-use tools, based on the award-winning WordPress publishing suite, a complete hosting service and design services to help you take your online music promotion to the next level.



Our service is based on trusted technology providing you with a cost-effective solution for online branding, reclaiming your online identity from sites like MySpace & YouTube and creating a personalised focus, integrated with your online profiles.
Hosting services from £3 per month
Design/creation packages from £250 one-off
Update services from £6 per hour
Support is always free
We pride ourselves on our professionalism and results but don’t take our word for it, listen to your customers:



“My website & MySpace profile were designed and built by Brand-Forge.com and I cannot say enough positive things about them. I was especially impressed by their attention to detail and concern for what their clients are looking for. They maintained a constant line of communication, providing me with not only what I had initially asked them to do, but above and beyond what I was expecting from them. I wouldn’t think twice before recommending them to colleagues and friends.”
Natasha Panas, singer, songwriter, soul artist. www.natashapanasmusic.com

www.myspace.com/natashapanas


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Know your DNA to improve your personal brand online

May 1, 2008

Having worked in recruitment for over 11 years, the DNA of potential new hires have been critical to being successful in growing my own teams and helping clients build theirs. What do I mean by DNA? Well it is their physical and mental make up, what defines them as individuals, how do they perform, what makes them valuable, what makes them special, what makes them tick e.t.c. If the people you work with, hire or seek to work with are not uniquely special, then why have you set the bar so low? I use an acronym to define what I feel is essential to know about an individual that makes them different. D - elivery N - iche A - ttitude Think about this from your own perspective. Read more

Website Traffic Series Part 3: Leave Comments on Other Blogs

April 10, 2008

On the first part of this series we talked about how you can generate traffic to your website by getting it featured on Web Design and CSS galleries. On the second part we talked about Blog Carnivals. Today we will cover another basic yet effective strategy: leaving comments on other blogs. leavecomments.png The concept: Blogs are conversations. Most of them, in fact, allow any user to post a comment at the end of every article. Usually you just need to write down your name and email (kept private) and publish your comment. Most blogging platforms also allow you to insert your website URL, which will then be used to hyperlink your name to your website. Read more

How I Use Twitter to Promote My Blog

March 24, 2008

How Can Twitter be used to promote a blog? In this guest post Chris Brogan sheds some light on the topic. Twitter is a lot of things to a lot of people. For some, it’s a virtual water cooler. For others, it’s a great way to get answers to questions. Since I started using Twitter, I have more than doubled my blog traffic over the last several months, and I can tell you how. Some people just dump their blog posts into Twitter automatically, with a simple “New Blog Post: Money is Better Than Dirt” and away you go. I’ve found a way of using Twitter to encourage participation on my website, and it’s better than easy; it’s tasteful.

Ask a Question

Instead of telling your Twitter audience that you’ve published a new post, ask them their opinion on the core topic you’ve covered. “Do you think banner ads are dead?” followed by a link to your site is much more appealing than posting to Twitter, “Banner Ads Are Not Dead.” Asking a question engages your Twitter followers and solicits their experience. Read more

Blog Promotion - Reader Submitted Tips

March 21, 2008

Last week I ran a series with five tactics for promoting a blog that I’d use if I were starting out again in blogging. To finish it off I asked readers to submit their own blog promotion tips of things that I didn’t include. The comments left were great and I wanted to highlight a few that particularly caught my attention (comments in italics are mine): 1. Frugal Dad writes - “Here are some lessons learned with Frugal Dad:
  • Spent too much time trying to get attention from “big name” bloggers (link exchanges, etc.). Should have partnered with small-medium size blogs in my niche, or related niche earlier on.
  • Invested too much time commenting, making attempts to network, etc. Should have been writing more, and focusing on good content.
  • I completely ignored the power of social networking sites for the first 60 days, and it cost me in slow readership growth the first couple months.
  • Spent too much time fooling around with advertising links, banners and Adsense before I had the traffic to justify it. I put the cart before the horse.”
From Darren - I agree with Frugal Dad that sometimes it’s better to aim a little ‘lower’ when networking and interact with other bloggers on a similar level than the so called ‘A-list’ who are constantly bombarded with attempts at networking. I also think that getting the balance between promotional activities and writing good content is key. Spend too much time doing non writing activities and your blog will suffer. A holistic approach to blogging is key. Read more

How to Promote Yourself (and Your Blog) at a Conference

March 20, 2008

Conferences can be a prime space for bloggers to recruit new readers. Last week at SXSWi it was fascinating to watch hundreds of bloggers attempt to standout from the crowd, network and develop fruitful relationships with others there. In this video I point out 5 of the better strategies that I saw:
  • Unique Business Cards
  • Elevator Pitches that Solve Problems
  • Utilize Your Badge
  • Interview People that You Meet
  • Do something Out of the Box
  • Watch this video also on Youtube.
    Read more

    SEO Tip: Almost 7 Ways To Re-Optimize Your Posts

    March 18, 2008

    re-optimize-blog-posts.jpgThe following SEO Optimization post was submitted by Linda Bustos fromElastic Path. Smart bloggers often use keyword research tools to brainstorm “long tail” opportunities and keyword niches. These keywords are then worked into blog post titles, image attributes, headings and body copy as part of an SEO strategy, knowing that this “low hanging fruit” can drive some very valuable traffic. While this is a great strategy, it’s not without its downsides. Keyword research tools are often expensive, the data can be unreliable or too general to reflect your readership. If you use Google Analytics, you’re sitting on a very valuable keyword research tool that’s free, accurate and can tell you so much about your readers. I’d like to share a “hack” with you - how you can use Google Analytics to identify your most valuable keyword referrals, and how you can re-optimize your posts to raise your rank and drive more traffic for these keywords. Read more

    If YOU Were Starting Out in Blogging from Scratch - How Would You Promote Your Blog?

    March 17, 2008

    Blog-Promotion StrategiesOver the past week I’ve shared five strategies that I’d use to promote my blog if I were starting from scratch again today. We started off by looking at how the majority of your efforts need to be focused upon Readers You Don’t Already Have (obvious but important) and then looked at the five strategies of:
    1. Guest Posting
    2. Networking
    3. Advertising
    4. Social Media
    5. Viral Content
    Together I believe that these five strategies pursued together would give a new blog a good start (note: pursuing just one of them might have some impact but together they are more effective). Read more