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May 22, 2008

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Why You Must be the First, in Google’s Search Results at Least!

May 2, 2008

People always say that you need to be in the first page of results in Google if you want to receive clicks, right? Well, this will hurt, but the reality is that merely being in the first page is not enough. In fact, if you are around the lowest positions, you could end up getting a meager 1% of the overall clicks on searches for those keywords. This is a very hot topic, but strangely there it not a large amount of research around it. The most reliable study so far comes from the Cornell University. They used an eye tracking technology to discover what percentage of users would click on each of the 10 results appearing on the first page of Google for certain topics. The results, at least my opinion, are pretty shocking, as the image below illustrates (image via SEO Researcher):
click distribution google first results
Let’s use some numbers to understand it better. Even if you manage to rank in the first page of Google for a keyword that receives 2,000 searches per day, you could end up receiving only 28 clicks daily if you appear on the ninth position. Even the web page appearing in the second position will only receive 268. Not a bad number, but it pales in comparison to the 1126 clicks that the first result would reap. Read more

Spy On Your Competition With Firefox’ s Search Status

April 25, 2008

Back in February I wrote about Firebug which is one of my favourite Firefox addons. Another one that offers way more than the first glimpse is Search Status. Search Status is so cool, that it will save you hours of your time once you know what it can do for you. If you ever wanted a tool that shows you:
  • Google Page Rank
  • Alexa Rank
  • Keyword density
  • Nofollow highlighting
  • Backlinks in Google, Yahoo and MSN
  • Whois Info
  • Wayward Archive Info
  • and much more on any website you are visiting,
….then you will fall in love with Search Status if you haven’t already done so. Seriously, this cool tool is not only available as a free download by following the link above, it really gives webmasters insightful information on just about anything we would want to know for SEO purposes. I was forever checking these things when I was buying sites which was very time consuming as I had to open several windows to get all the info I needed. With Search Status I don’t have to do half of that anymore which saves me heaps of time. Read more

Is it Worth Getting Local Domain Names for a Blog?

April 25, 2008

Speed-Posting@PopularWealth asks - “I’d like to see geo-domain blogging addressed since you ask Darren. I think geo domains, and “local” sites are getting hot again” I’m no expert on this topic but I do think that there is something to it well worth exploring from my own personal experience. My first domain was LivingRoom which is a .au (Australian) domain. I blogged heavily on this domain for a number of years and it got a lot of incoming links in the early days of running it and as a result began to rise in it’s search engine authority. What I found was that despite blogging in some very competitive niches (including Digital Cameras) on that domain it got quite a lot of traffic to it from Google. The traffic didn’t come from the global Google but Google.com.au (the Aussie localized version). For a while there the traffic was quite massive (although less so these days as I’ve let the blogs slip to focus more on my main blogs). Read more

Should I Change My Website Into a Blog?

March 30, 2008

“Hi Darren, I’ve got a website at www._____.com which I’ve had for a few years and not really done much with. I’ve heard that blogs are a good way of building traffic and making money, should I change it to a blog?” I get this type of question on a weekly basis so I thought that I’d tackle it as a post. There are a number of factors to consider when deciding whether to change an established website into a blog.

6 Reasons to Consider a Blog

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WordPress 2.5

March 29, 2008

WordPress 2.5, the culmination of six months of work by the WordPress community, people just like you. The improvements in 2.5 are numerous, and almost entirely a result of your feedback: multi-file uploading, one-click plugin upgrades, built-in galleries, customizable dashboard, salted passwords and cookie encryption, media library, a WYSIWYG that doesn’t mess with your code, concurrent post editing protection, full-screen writing, and search that covers posts and pages. For a short overview of the features with screenshots, it’d be best to visit our sneak peek announcement for RC1. Or check out a 4-minute screencast of the new interface in action. If you just want to jump straight to the good stuff here’s where you can find 2.5 upgrade and download information. If you want to see everything I would grab a cup of coffee or a mojito, because this post is epic.

User Features

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Google’s Paid Clicks Getting Flat?

March 28, 2008

ComScore recently released a report confirming that Google’s paid clicks for February were only 3% higher than the same period last year. If we then consider that this February had one extra day, the real growth is practically 0% year over year. There is also a 3% declined month over month (February had 515 million paid clicks, while January had 532 million). One point that is not clear is if those numbers are coming from Google’s search network alone or from a combination of the search and the content network. The latter case would probably be bad news for website owners and bloggers alike. Regardless, there is a clear flat trend on paid clicks. Could this be the delayed impact of Google’s latest changes on the ad formats and clickable areas? Or the casual Internet surfer is just getting used (and blind) to contextual advertising? Time will tell. Source: Silicon Alley Insider
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Bringing Your Brand To Life Through Your Visual Identity Online

March 1, 2008

Krishna De - Biz Grwoth news original banner_1.jpg

For some time I’ve been wanting to do a major overhaul of my visual identity online.

So this year I am planning to develop a number of my personal website and business blog sites and try to bring them back to the core of my personal brand.

I would always recommend that you start with looking at the corporate identity of your business and work from there, but since my personal brand is so intertwined with the corporate identity of my business and the fact that most people come to know me through “Biz Growth News”, I made a decision to start with a redesign of this site.

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