Blog Marketing The Business Marketing Bomb
June 12, 2008
Business bloggers have a huge marketing bomb at their disposal and many don’t even know it. Business blogs are serious marketing bombs if used correctly and I’ll tell you why.
How many businesses run a conventional website but once they launch it it is all but forgotten. You can easily see this for yourself when you do a Google search on just about any topic. Thousands of neglected websites are hanging on by a bare thread with nothing much to show for.
Guess what, these businesses hardly get any traffic. No traffic equals no sales. It’s a simple as that.
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SEO for WordPress and Calculating Your Blog Value
June 12, 2008
- Basic Technical Optimization
- Template Optimization
- Advanced Technical Optimization
- Altering your blog’s structure for high rankings
- Conversion optimization
- Comment optimization
- Off site blog SEO
WordTracker is Offering a Free 7-Days Trial
June 9, 2008
Now there are also good and free keyword research tools out there that would give you this information, so you need to evaluate by yourself if you need a professional solution or not.
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Increase Your Google Juice
May 14, 2008
- there isn’t much competition targeting the same keyword/market
- or your blog has become an authority in your niche
Search Engine Optimization: The Title Tag
May 12, 2008
<title><?php if (is_home () ) { bloginfo(‘name’); }
elseif ( is_category() ) { single_cat_title(); echo ' - ' ; bloginfo(‘name’); }
elseif (is_single() ) { single_post_title();}
elseif (is_page() ) { single_post_title();}
else { wp_title(‘’,true); } ?></title>
Here is a rough transcript of the video (the blog used for example was PublicRecordsGuy.com): Read more
Leverage Social And Media Secure Your Next Career Move
April 30, 2008
Should I Have a BlogRoll on my Blog
April 27, 2008
@SalesBlogcast asks - “What’s the difference between haveing “links” vs. a “blog roll?” Benefits? Chosing wisely?”
Ultimately the word ‘blogroll’ is just a different term used to describe a list of links, usually on the sidebar of a blog. It’s just a different label for the list of links I guess.
When I first started blogging everyone had a blogroll but these days I don’t see as many. One of the problems with them when your blog grows is that they can become quite political to maintain. I ended up giving up on having one on ProBlogger as I had so many requests to be on it - now I just have one with my b5media co-workers.
The other thing about blogrolls is that I hear people trying to get on them because of the SEO benefits of doing so. I’m sure there is some Google juice passed from blog rolls but suspect it’s not massive. Google seem to have more of an emphasis on links in content rather than links that appear on every page on sidebars/footers from what I can see these days.
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How to Choose a Niche Topic for Your Blog
April 26, 2008
@jonathanguinn asks: “I am new to internet marketing and am struggling to find my niche. Maybe some pointers about that would be helpful.”
There are many factors to consider when choosing a niche. I’ve written about many of them in this post - but for me a lot of it comes back to choosing something that you know about, that you feel you can say something useful and interesting on - ie what are YOU about?.
After that I’d take a good hard look at tools like Google Trends where you can track the popularity of different search terms over time to see if they’ve been trending up or down. Ideally you want to find a popular niche that’s growing so that you can position yourself for the future growth.
Other factors of course come into play including the number of other blogs and websites on a topic already (ie competition), whether the topic has monetization streams (if you’re doing it for money) etc - but you can read more aobut them in my post on choosing a niche for your blog.
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Personal brand pack
April 9, 2008
You probably already have a few accounts dotted around the Internet on social networking sites like MySpace, YouTube, Facebook etc and have reached the point where you’re thinking about building your own website, your own dotcom, somewhere to present yourself, your business, your thoughts… your BRAND.
Brand-Forge.com’s Personal Brand package is designed for people with some knowledge of how websites work (HTML, PHP, FTP, Flash etc) but are not interested in the technical jiggery-pokery behind managing your own webserver and other time-consuming and unrewarding activities. For those who have no interest in getting down and dirty with a bit of simple code customization and plugin configuration, don’t worry, Brand-Forge.com offers a fully managed service from as little as $10 (£5) per hour.
Now, for the first time you can order, at the click of a button, a complete suite of tools to help you realize your dream and begin the process of building your own online brand.
The personal brand package includes: Read more
Sphere: Related ContentBuilding Findable Websites
April 1, 2008
- find the web sites they seek,
- find the content on the site, and
- rediscover valuable content they've found.
